Jesse the Jeweler is a fourth-generation, family-owned custom fine jewelry store located in Cape Canaveral, Florida. We proudly serve Brevard County, the Space Coast, Melbourne, Viera, Cocoa Beach, Merritt Island, and surrounding Central Florida communities.

Our Story

Our family’s journey in jewelry began in 1981, when Tom and Bobbi Gyorvary opened the Diamond Castle in Cocoa Beach. Inspired by their vision, Jesse Ross Sr. opened Jesse the Jeweler in Cape Canaveral in 1989.

Today, Angie Ross and Jesse Ross II proudly continue the legacy started by Jesse’s grandparents and father. We carry forward a simple tradition: caring for your jewelry needs as if they were our own.

What We Do

We specialize in custom engagement rings, anniversary jewelry, and heirloom redesigns. Unlike many jewelers who outsource production,  Jesse the Jeweler offers custom onsite design and fabrication performed by our expert goldsmiths.

We design around your story—whether that means crafting something from scratch or guiding you to exactly the right piece.

We believe jewelry is more than adornment. It is story, art, fashion, asset, and language. Our role is to help you tell your story—through craftsmanship you can trust and a personal experience you won’t find at chain retailers or online vendors.

Jesse the Jeweler is proud to be an active part of the Cape Canaveral and Brevard County community. As a fourth-generation family business, we have supported local schools, sponsored community events, and partnered with Space Coast organizations for over 40 years. When you choose Jesse the Jeweler, you are supporting a locally owned business that reinvests in the community it calls home.